I’m Georgios Kalonomos, Founder and CEO of Optimize. The vision for Optimize is deeply personal—it’s rooted in my own journey of struggle, growth, and transformation.

As a teenager, I faced significant challenges with my weight, reaching 118 kg at just 174 cm tall. Low self-esteem consumed me—I avoided social interactions, photos, and meaningful connections. Bullied and isolated, I felt trapped. Seeking help, I visited a dietitian, only to be given vague advice: “eat less food.” This left me feeling more frustrated and lost than ever.

Desperate for change, I turned to online resources, experimenting with generic plans that helped me lose weight but left behind physical and emotional scars. My turning point came when I stumbled upon the bodybuilding.com forums, a supportive community where I found evidence-based advice from experts like Layne Norton and Eric Helms. Their guidance inspired me to step into a gym for the first time, and that decision marked the beginning of reclaiming my health.

This journey sparked a passion that completely reshaped my life. Determined to help others avoid the confusion and setbacks I endured, I left my career as a software engineer to pursue my true calling. I dedicated myself to Nutrition Science, equipping myself with the tools to deliver clear, evidence-based guidance to those seeking meaningful change.

Now, as I prepare to begin my PhD studies, my mission is clearer than ever: to cut through the misinformation in the health and fitness industry and empower others with the tools to succeed. Optimize is more than just a business—it’s my promise to transform lives through knowledge, empathy, and actionable strategies.